Comments on: Cause-Me-to-Wretch Marketing: How Not to Change the World http://rallythecause.com/2009/07/05/cause-me-to-wretch-marketing-how-not-to-change-the-world/ Helping organizations provoke, connect, and market Mon, 30 Aug 2010 17:11:06 +0000 hourly 1 http://wordpress.com/ By: sarahkassel http://rallythecause.com/2009/07/05/cause-me-to-wretch-marketing-how-not-to-change-the-world/#comment-367 sarahkassel Sun, 10 Jan 2010 20:11:05 +0000 http://rallythecause.com/?p=39#comment-367 Hmmm. It seems that there can be a happy medium between the 'guy that brags' and the 'guy that does.'' The boon for corporations is that they do garner the free publicity from the cause. The boon for the cause is that they garner free publicity and donations. However, this is not to say that the companies with the nebulous "causes" aren't wretch-worthy. I wonder as cause marketing via viral campaigns (ala Pepsi) becomes the go-to, will it become a lerr of the two evils choice? www.sarahkassel.com Hmmm. It seems that there can be a happy medium between the ‘guy that brags’ and the ‘guy that does.” The boon for corporations is that they do garner the free publicity from the cause. The boon for the cause is that they garner free publicity and donations. However, this is not to say that the companies with the nebulous “causes” aren’t wretch-worthy. I wonder as cause marketing via viral campaigns (ala Pepsi) becomes the go-to, will it become a lerr of the two evils choice?

http://www.sarahkassel.com

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