Comments on: The Cause Ecosystem: A New Model

By: Choosing Charities « WhatGives!?

Choosing Charities « WhatGives!? — Mon, 07 Dec 2009 06:52:49 +0000

[...] Henderson at Rally The Cause wrote a great post about today’s “Cause Consumers” and how they relate to the “Cause Amplifiers” that have [...]

By: Scott Henderson

Scott Henderson — Sat, 05 Dec 2009 03:15:39 +0000

I’m glad you both liked it enough to comment.

nedwater – your question recognizes something that some overlook. Just because you have to access to someone doesn’t meant they want you to have a connection with you. To your first question – they are all around us. The key is to be remarkable (as Seth Godin says), so that cause-oriented who do interact with you will feel compelled to share with their fellow cause friends.

By: nedwater

nedwater — Thu, 03 Dec 2009 05:13:10 +0000

It would be interesting to understand how you identify the cause committed so you can connect with them. Where does this species of cause animal lurk? What attracts them…or, I suppose…how do you credibly get into THEIR habitat? And once there, how to you sidle up to them so they assist your mutually beneficial cause activities?

By: The Cause Ecosystem « WhatGives!?

The Cause Ecosystem « WhatGives!? — Wed, 02 Dec 2009 03:08:21 +0000

[...] buddy Scott Henderson over at Rally the Cause has a great post up today on “The Cause Ecosystem”. As the growing number of campaigns demonstrates, cause marketing is a viable way to reach wider [...]

By: Joey Leslie

Joey Leslie — Tue, 01 Dec 2009 19:25:56 +0000

Well done Scott. We’ve linked this up over at http://www.whatgives.com and added you to the Blogroll.

There’s a reason you’re the King of the Cause Prom!

Have a great holiday.

J-