It’s interesting because there is one thing that could have transformed the #whodat hashtag and that’s the presence of a major brand. What if Coke, Starbucks or Absolut had gotten behind it? Really. They would have tied their brands to the rallying cry of a nation.

That is everyone except you, Ms. Jen, Mitch and Wood’ock. And I’m convinced giving the latter a signed picture of Jo-Pa would have had him calling you heretics and marching in with the rest of us.