Why Won’t You Adopt This Awesome Technology?
#1 Thing You Need to Learn from This Post:
Humans adopt technologies based on irrational decisions, not logical conclusions.
A More Detailed Exploration:
Ever wonder why someone you know refuses to start using a certain technology, even if it would make their lives easier? I have and I bet you have, too. While some may ascribe age differences as the main reason for this, it’s actually more complex than that.
I’m sure you can think of someone who refuses to get on Facebook, buy a cell phone or use email. They might not be Luddites after all.
As I was reading the final section of Kevin Kelly’s What Technology Wants, I came across this insight:
Technologies have a social dimension beyond their mere mechanical performance. We adopt new technologies largely because of what they do for us, but also in part because of what they mean to us. Often we refuse to adopt technology for the same reason: because of how the avoidance reinforces or shapes our identity.
Take for instance Foursquare, Gowalla and the rest of the Location-Based Services herd. While I have used them on a trial basis, I have mostly derided them as pointless toys and called people out on Twitter for incessantly pushing out their check-ins there. I saw them nothing more than just stylized games and ego traps.
But after learning from Naveen how Foursquare is also about the quantified self, I switched my stance and am know using them regularly. I was able to move LBS out of the “sophomoric game” category and into the serious “self improvement thru data” realm. The latter is something that fits my own desired social standing, while the former doesn’t.
Does social status and image drive your technology decisions? What examples can you share?